Bruno’s Pizza: A Logo and A Legacy

Bruno’s Pizza has been a local institution in West Lafayette, Indiana since 1955. When the family relocated and passed the business to the next generation in 2024, they sought a brand refresh that honored its history without losing its soul.

I was brought in to revive the original logo, build a modern brand system and expand the iconic “Bruno man” into a broader cast of characters and designs. Taking inspiration from staple menu items, vintage alpine cocktail coasters, and decades of family keepsakes, the result is a modernized brand built with care and shaped by history and family tradition.